YouTube is a key platform for different types of businesses. In this session, Paola Marinone, Eduardo Beltrao, Hari Ghotra, Anna Calciolari, and Tiago Martinho explore real cases with leaders in their own industries. They share plenty of real knowledge and point of views from leaders that are cutting edge in their own strategies.
11:00 What are the key learnings during and after the recent pandemic? (Anna)
14:00 Different approaches from different areas of the world
18:00 What are the key learnings during and after the recent pandemic? (Hari)
25:00 Eduardo discusses how he manages video content
32:00 Tiago Martinho talks about going viral
41:00 How YouTube can be applied for education content
45:00 What would you not do on YouTube? – Anna
47:00 What would you not do on YouTube? – Hari
52:00 How are the panelists monetizing YouTube?
53:00 What would you not do on YouTube? – Eduardo
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