5 Practical Ways to Implement NLP (Natural Language Processing) in Your SEO Strategy

In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice.
Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm. The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger, Jeff Coyle, and Duane Forrester.
Attendees will get a walkthrough of practical ways you can implement NLP into your SEO strategy – from using Google’s Natural Language API tool to understanding Googlebot’s perception of your brand to generating meta descriptions using Python, to quickly categorizing keywords using machine learning.

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