Advanced PPC #8: Making The Google Display Network Work For You

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The Google Display Network is often misunderstood by search marketers. It represents a huge opportunity to grow your brand, your traffic and ultimately revenue, but it needs to be evaluated with the proper lens. Learn the proper way to attribute success in display so you can differentiate yourself way from just doing remarketing. You’ll learn about all of the new formats (even some that were just announced at Google Marketing Live), where to deploy each and how to use them to grow. We’re ready to take you from zero to display hero!

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