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In this video you’ll learn why you’re missing out BIG TIME if you’re not doing a regular competitive analysis and we’ll give you a 6-steps guide to build your research process.
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We’ll discuss why you need an ongoing competitor analysis in Digital Marketing and how often you should be doing it.
Competitor analysis is typically carried out to identify strengths and weaknesses of other market players, define your company’s standing in relation to them, highlight gaps, and estimate your potential and opportunities to fill them.
So what are the fundamental 6 steps?
1. Get updates on the performance of your competition
2. Analyze the SEO efforts of your rivals and check what strategies they’re using
3. Check your competition’s ads and get marketing ideas
4. See what your competitors are doing in the Content Marketing and PR departments
5. Check the Social Media accounts of the competition and analyze their activities and audiences
6. Review your findings while keeping your own strategy in mind
What is your competitive analysis workflow? How do you analyze the performance of your competitors? Let us know in the comments below!
How to Do Competitor Analysis and Improve Your Digital Marketing Strategy with SEMrush:
How to Do SEO Competitive Analysis: https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/
All the abilities of SEMrush Traffic Analytics and Market Explorer: https://www.semrush.com/blog/10-things-traffic-analytics-market-explorer/
TOOLS MENTIONED IN THE VIDEO:
Traffic Analytics: https://www.semrush.com/analytics/traffic/
Market Explorer: https://www.semrush.com/market-explorer/overview/
Organic Research: https://www.semrush.com/analytics/organic/overview/
Advertising Research: https://www.semrush.com/analytics/adwords/positions/
Brand Monitoring: https://www.semrush.com/content-marketing/brand-monitoring/
Backlink Analytics: https://www.semrush.com/analytics/backlinks/
Social Media Tracker: https://www.semrush.com/social-media/
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