The pandemic has created great challenges for all of us in marketing, but also to those companies that were used to generating business from word of mouth, face to face meetings, and events. As we’ve seen, nothing is going to change very soon, your marketing, or more to the point, your website is more important than ever in order for you to generate new business. In this webinar, we will discuss how to bring more traffic to your site by speaking to your customer’s needs, how to really engage your audience with your online content, so that it becomes a conversation, and the biggest challenge of 2021, personalizing your messages so your audience feels as if you are talking directly to them.
We will discuss:
How to build lasting relationships through inbound marketing
Is personalization possible in marketing and can automation be made more human? We’ll look at how you can segment your audience and understand their intent better.