On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs.
As Google’s algorithm develops, so should your website. It is essential that your website and its content, including what is visible to users (i.e. media, content, images) and what is visible to search engines (i.e. metadata, HTML), are optimized to the latest practices used by companies like Google and Bing. This way search engines can understand your site and how to rank it.
Malhar Barai and Parth Suba