How to Analyze Your Site Traffic With the Traffic Analytics Report | Lesson 5/14 | SEMrush Academy

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0:15 Traffic analytics report
2:48 Organic research
3:30 Traffic sources
4:11 Summary

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Go to Traffic Analytics:
https://bit.ly/2zUHOn7

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Traffic Analytics
Let us take a closer look at the report. After typing any domain into the search bar you can see the set of its main user engagement metrics for the last month.

Among them are 3 metrics that are worth paying attention to:

Pages per visit
Average visit duration, and
Bounce rate.
These metrics indicate how visitors interact with the domains. They may also give you a clue as to which of your competitors have the most engaging content from the audience’s standpoint.

Then, you can see the monthly trends of estimated number of Visits, Unique Visitors, Avg. Visit Duration, and Bounce Rate across different devices. Below, there’s a widget that shows the percentage of desktop and mobile traffic and a list of top subdomains sorted by traffic share. Here’s a trend of traffic distribution by source and a map with traffic distribution by country. As you may have noticed, this report is all about traffic!

For benchmarking purposes, we’re going to add four other domains to compare their performance in terms of traffic and user engagement. You can change the graph view by choosing Visits, Unique Visitors, Avg. Visit Duration, and Bounce Rate and by switching between desktop/mobile device type.

When comparing visits, you can filter the chosen domains by source of these visits – all/direct/referral/search/social/paid.

At the bottom of the page, you’ll see bar graphs which show the percentage of traffic to each domain that is coming from each country in the SEMrush database. You can also consider adding your own domain along with your competitors’ to decide whether you should put more effort into your SEO to outrank them.

To see if your SEO strategy pays off, you need to repeatedly look into Traffic Analytics and monitor your progress.

Keep an eye on the domains that are doing well in terms of pages per visit and visit duration. See where your competitors are getting traffic from, and consider targeting those locations as well.

If you’re offering your online marketing services to someone, you may want to identify the strengths and weaknesses of their website and compare them to their competitors before making your business proposal.

If you need to find out a website’s top competitors first, use the organic competitors or backlink competitors reports from the appropriate analytics sections.

To generate a comprehensive Traffic Overview report, you’ll just need to click the PDF button.

With the generated report, you’ll see the areas that need the most improvement. For instance, if their weakest spot is search traffic, then it makes more sense offering an SEO campaign.

If you’re used to conducting sales pitches to present your strategy to clients using interactive graphs and figures changing in real time, you’ll absolutely find the Pitch mode feature useful. Try it once and you’ll love it forever!

Let’s move on to the Traffic sources tab. In this report, you’ll see a more detailed traffic breakdown for a chosen website.

It shows you a trend of visits shared by five source types: direct/referral/search/social/paid. With this graph, it will be easy for you to find out which sources are generating the most and the least traffic. For now, this feature is available for desktop only.

Below, you can see three lists of referring sites, search engines – more than 60 of them are available in the report – and social networks that are driving traffic to the analyzed website. This will give you more of an idea of exactly which traffic sources it’s better to concentrate on.

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