How to Assess a Market for Global Expansion

In this video, you’ll learn the most important steps to assess a market for global expansion. ► Like this video? Subscribe! http://smr.sh/KdD

International expansion can generate benefits that can change a business forever. If miscalculations are made at the stage of market assessment, though, it might cause damage that can’t be undone.

So, in this video, we’ll cover the main steps to assess a new market:
1. Define your evaluation criteria with a global mindset
2. Analyze internal data for consumer behaviour and funnel activity
3. Research your competitors’ top markets
4. Map the competitive landscape
5. Estimate the potential market size
6. Assess the difficulty of doing business in the target country
7. Complete a market assessment decision matrix
8. Use your data to build your plan to take over the world!

Timestamps:
1:33 Define your evaluation criteria with a global mindset
2:26 Analyze internal data for consumer behaviour and funnel activity
3:19 Research your competitors’ top markets
3:56 Map the competitive landscape
5:22 Estimate the potential market size
6:20 Assess the difficulty of doing business in the target country
7:10 Complete a market assessment decision matrix
8:15 Use your data to build your plan to take over the world!

📒 USEFUL RESOURCES
Step-by-step market assessment: https://www.semrush.com/blog/market-assessment/?utm_source=youtube&utm_medium=video&utm_campaign=en_gtm_strategy

🧰 TOOLS MENTIONED IN THE VIDEO
Traffic Analytics: https://semrush.com/analytics/traffic/?utm_source=youtube&utm_medium=video&utm_campaign=en_gtm_strategy
Market Explorer: https://semrush.com/market-explorer/overview/?utm_source=youtube&utm_medium=video&utm_campaign=en_gtm_strategy

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