How To Create a Buyer Persona

In this video you’ll learn what a buyer persona is, why it is important, and how you can use it for you business.
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Knowing what truly matters to customers and prospects is the difference between failure and success with digital marketing campaigns. In this video, we dig into the topic of buyer personas. You’ll learn how to find data and build buyer personas that lead to big sales.

Free Buyer Person Template by SEMrush: http://smr.sh/Kdc

Timestamps:
00:00 Intro
01:17 Who is a buyer persona?
01:47 Who can benefit from a buyer persona definition?
02:48 How can we use buyer personas for strategic marketing decisions?
04:15 How do we create a buyer persona template?
06:00 How to find the data to create a buyer persona?
07:56 Simple steps to market research
10:31 Outro

📒 USEFUL RESOURCES
SEO Checklist 2020: https://youtu.be/8BnoUS6cbWo
How to Drive More Traffic to Your Website: https://youtu.be/I3p8jS0UlTA
High-Converting Landing Pages: https://youtu.be/NSPEFEtp08Q
The template you saw in the video: http://smr.sh/Kdc

🧰 TOOLS MENTIONED IN THE VIDEO
Traffic Analytics: https://www.semrush.com/analytics/traffic/
Market Explorer: https://www.semrush.com/market-explorer/overview

KEEP IN TOUCH!
FB: https://www.facebook.com/SEMrush/
Twitter: https://twitter.com/semrush
LinkedIn: www.linkedin.com/company/semrush/

#buyerpersona #createbuyerpersona #semrushtutorial

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