How to do a Keyword Research for the Low Competition Opportunities

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In this video, you’ll learn how to find low-competition keywords with high traffic thanks to SEMrush’s tools. For this process, you’ll just need to follow 4 steps and check our Organic Research, Keyword Gap, Keyword Magic Tool, and run everything through our Keyword Manager tool.

Learning how to do keyword research is essential for businesses. To do it well, you need to be careful when choosing your targets. We tried to make this an easy-to-follow process, that consists of only 4 steps:
1. Analyze competitors and build an initial keyword list
2. Enrich it with related keywords, phrase match keywords, and questions
3. Estimate your competition and your competitors’ keyword difficulty
4. Implement keywords through your website

But you shouldn’t stop once you’ve found the best opportunities! Low-competition keywords are always waiting for you to find them, that’s why you should also conduct research of low-competition keyword regularly and track your rankings to see if they’re growing.

Have you done anything similar? What’s your low-competition keyword research like? Let me know in the comments section! 👇👇


00:00 Intro and why low-competition keywords are important
00:35 Step #1 Build your initial keyword list with Organic Research and Keyword Gap Tool
01:44 Step #2 Expand your list with the Keyword Magic Tool
02:57 Step #3 Discover low competition keywords with high traffic
05:33 Step #4 Filter you keyword list thanks to Keyword Manager and find the best keywords
06:45 Main takeaways from this video

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