The talk focuses on sharing Boni’s experiences/learnings using HARO (Help A Reporter Out) Platform for link building. His team has been using this platform for four years now and they have earned links from MSN, Readers Digest, Business.com, Hunker, Yahoo, etc.
* What HARO is & its benefits,
* 3 steps to get started with HARO,
* Examples of links earned and pitches sent to journalists,
* Tracking & reporting template (that Boni’s team uses internally),
* Setting the right expectations (we will share realistic numbers/links you can earn by performing this activity over 1 – 3 months),