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In this video, Tristam Jarman talks about what backlinks are, why they are important, how to understand their role in your online strategy, and how to get backlinks to your site.
Back in 2016, Google confirmed that content and links are two of the most important signals used to rank websites. You need to pay attention to this if you want to grow your website’s traffic from Google.
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00:00 What are backlinks?
00:58 They can help you rank higher
01:28 Backlinks are one way Google finds new pages
01:43 They help boost your trustworthiness and credibility
02:30 They send referral traffic to your site
03:05 Backlinks indicate trust
03:45 They show your popularity
04:50 Types of backlinks
06:07 7 ways to earn backlinks to your site
💬 Where will you be starting with link building? Let us know in the comments!
📚 Useful resources:
Google Penalties Research: Detecting and Dealing with Unnatural Inbound Links → https://www.semrush.com/blog/google-penalty-unnatural-inbound-links/
Link Building for SEO: Which Strategies Work in 2020 (and Which Don’t) → https://www.semrush.com/blog/link-building/
🔧 SEMrush tools mentioned in the video:
Brand Monitoring → https://www.semrush.com/mentions/
Backlink Gap → https://www.semrush.com/_compatibility/gap/backlinks/
💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out!
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