So, you’ve got your Google My Business listing up, you’ve dodged past the ‘set it and forget it’ fail and you’ve followed a checklist (or two) to get it going. But how do you take it up a level?

Come and find out from a panel of local SEO experts. Learn what they do to take their client’s listings beyond the basics, into the brilliant, traffic and sales-generating machines a great GMB listing can bring. Hear about the tools they use and the strategies and techniques to stand out from the crowd.
Panel: Niki Mosier, Amanda Jordan, Tim Capper, Andrew ‘Optimisey’ Cock-Starkey

🖼️For slides https://www.semrush.com/webinars/how-to-take-your-gmb-listing-from-basic-to-brilliant/
🆕Try Listing Management Tool https://www.semrush.com/kb/1094-listing-management-premium-location

0:00 GMB Listing from Basic to Brilliant
06:10 Getting the GMB basics right by
07:50 Set up UTM tracking
12:47 Using the right categories & experimenting
17:21 Making the most of Attributes
19:31 Added extras to use
21:01 Postamatic tool for GMB Posts
24:28 Spam fighting tips
33:23 Setting up a spam-fighting account
40:44 The importance of responding to reviews
43:34 The Business Redressal form
48:29 Service Area Businesses
58:42 Favourite/most underused GMB feature