In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising, or solely SEO techniques. This is where competitor analysis can become the key source of market and competitive intelligence.
Join Aaron Dicks, Managing Director of Impression, as he shares how his agency uses competitive intelligence data to inform clients of holistic competitor analysis. In this webinar, Aaron, together with our host Tristam Jarman, will cover:
– How to analyze the entire market and its dynamics
– How to benchmark your brand against the market and competitors
– How to uncover rivals’ traffic acquisition strategies
– How to find new market opportunities and grow your market share.