How to Work with Micro Influencers by Mikhail Alfon

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Macro Influencers vs. Micro Influencers
When you are starting your influencer marketing campaign, it is important to understand the difference between a macro influencer and a micro influencer. Macro influencers will typically have 100s of thousands of followers, if not millions of followers, and tend to be a little bit more expensive, and generally a little bit more difficult to solidify campaigns with. This video is for the small to medium size businesses, and we’re talking about micro influencers today. Micro influencers are going to have typically under 20,000 followers. You can push that up a little bit to 30,000 to 40,000, but let’s talk about under 20,000 followers.

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