Making Better Marketing Videos (part 5): Lighting Tech and Tips

#CreatingMarketingVideo #VideoMarketing #Lighting
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00:10 On today’s show, we’re talking all about lighting. What are the lighting technology and what the licensed techniques you can use to get better looking, better quality, more engaging videos?
00:37 We all have different budgets. If you don’t have any budget at all for technology or you’ve spent all your money on a tripod and a camera and a microphone, your option lighting-wise is outside. Natural light. Obviously, natural light is great because it’s free, but it is very different. So obviously in the summer on a bright blue day, it’s around about lunchtime now, I would be bombarded by light. And it actually might be a little bit overpowering.
01:16 What you don’t want to do is use sunglasses. Because sunglasses cover your eyes. The eyes are the entrance to the soul. The subconscious trusts people less when the eyes are concealed because a lot of truth comes from the eyes, so it’s always best to avoid wearing sunglasses. Therefore, it is always better to avoid the glaring noonday sun in the summertime. Now, I’m filming in the winter. Therefore, the noonday sun is perfect. It’s a cloudy day, which for sunbathing is not particularly great, for sightseeing is maybe not particularly great, but actually, for filming, this kind of light is brilliant because it is extremely consistent.
02:06 Now if you’re filming in the summer and it is a perfect blue sky, that does look nice. The morning and the afternoon time are much better times to film because you’re not getting that blast of the sun in your face. Now what you’re wanting to do, best practice is to have the sun behind the camera because you’re wanting your face to be lit. And a day like today is not as much of a deal, but you are wanting your face to be lit and you don’t want to be a silhouette because if the sun is right behind you, you’ve then become silhouetted, or there’s lens flare on the camera, which means it’s very hard to see you. So we’re filming on a nice consistent day. We are not having sun right in our eyes, blurring our eyes, and we’re not having the sun just behind us.
02:54 Your basic starter is your fluorescent kit. You’ll need two lights, one for each side of the camera and they look like energy-saving bulbs. These packages start at around about $50. The issue with them is there are lots of parts, so there are quite a big setup and quite a big takedown, which is actually quite irritating if you are in a rush. Now they are very, very super cheap and they do offer a decent quality of light and a decent quantity of light. They’re not that powerful, but they’re not overwhelming as well, and they’re very easy to use for people who are just starting out in the video. Another issue is that because there are lots of moving parts and lots of stuff to be put in and out, there are also lots of chances to break things and they are quite flimsy.
03:50 The second option is LED lights. Now they offer very, very powerful lights for very low energy consumption and they’re very, very small and very, very lightweight and pack up really nicely. So they’re very easy to travel. They are a hell of a lot more robust than your fluorescent bulbs and there’s a lot less to build.
04:39 The final option is the halo lights. This is used by a lot of makeup artists. It’s used by a lot of fashion vloggers and bloggers. This is one I’ve got in my home studio and it is fantastic. It offers excellent quality light, excellent quantity light. It is dimmable, so the good ones are dimmable. You can get the cheap ones which aren’t, but always go for the dimmable option. It’s on its own stand. It goes around the camera, which means you get a consistent quality of light with only one light. So the fluorescents and the LEDs, you need two lights, one on each side. So you get a consistent wash on your face. This is beautiful.
05:18 You have the one light which consistently washes your face, and you can actually attach your camera to the center of that tripod. You just have the one tripod which the camera goes on and also the light goes on. Now most of these are mains powered, not battery-powered, so they will only work indoors, or where you can get a reliable mains supply. We’re not talking about specialist mains, we’re not talking about insane quantities of voltage. We’re talking about normal mains which you can plugin, in any power socket.
05:47 So those are your three options. You’ve got fluorescent, which is the cheapest. You’ve got LEDs, which is probably the easiest and second-cheapest. And you’ve also got your halo or your ring light that offers extremely good quality. It is a little bit more expensive, but I would say if you’re doing a lot of piece-to-camera stuff like this, internally, worth every single penny.

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