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Marketing Scoop Episode 2.17 is an ‘SEO’ themed episode – specifically focusing on “Are links still important for SEO?”
We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much better uses of your time than building links. But is that really the case? Do links still work and what are their level of importance and impact in 2019?
Joining David and Judith for this episode are 2 great guests…
– Ric Rodriguez – SEO Director at iProspect
– Natalie Mott – Strategy Director at Koozai
Here are the topics that we cover…
1:30 What are some of the more unusual link building techniques?
3:30 Is it possible to steal your competitors’ links?
5:00 What link building activities used to work, but SEOs shouldn’t be spending their time on in 2019?
6:30 What is the ethical argument against link building?
8:30 How has the general market’s awareness of what SEO is impacted link building?
10:00 Is it still worthwhile having a link if it’s from a website that is unrelated to your industry?
11:00 Would you prefer a link from a low authority blog in your industry or a high authority blog from outside of your industry?
13:30 What link building tactics used to work, but SEOs shouldn’t be doing in 2019?
14:00 What about outreach? How should SEOs be trying to obtain links from influencers?
16:30 Is trying to get multiple links from the same blog worthwhile from an SEO perspective?
18:00 Could a no-follow link from another site pass on any SEO value to your own site?
21:10 How can we future-proof our link building activities?
22:30 How do you measure the value of citations?
25:00 Are Google likely to replace the value of links in their algorithm in the future? If so, with what?
26: 30 Natalie’s actionable tip – how to replicate a competitor’s link strategy
26: 20 Ric’s actionable tip – use your own unique assets
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