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Marketing Scoop Episode 2.19 is an ‘Success Story’ themed episode – specifically focusing on “How TransferWise reached over 1,000,000 organic visits per month”.
Some people think that it’s a lot harder to drive significant volumes of organic traffic to your site compared with what it used to be like a few years ago. However, that’s not the case for TransferWise, a niche brand that’s driving over 1,000,000 visits to its site from organic search every single month.
Joining to discuss the specific strategies that TransferWise are using to achieve this is their Head of Organic Growth & SEO, Fabrizio Ballarini.
Here’s what we chatted about:
1:15 How had TransferWise’s organic traffic grown over the past few years?
1:55 Did you increase branded traffic, non-branded traffic or both?
3:00 Are you ranking for a few big-win keywords or lots of smaller traffic keywords?
5:00 What did you put more focus on organic traffic?
6:15 How do you convince senior decision-makers if you’re not seeing immediate results that you should maintain time on money spent on a marketing channel like organic?
7:30 How are you deciding what to write about and how to structure and optimise your articles?
9:40 Are you specifically targeting rich snippets?
12:45 Do you have a strategy in place to audit and remove old content?
15:30 How large is your content team and do you use agencies or do you do everything in-house?
17:00 How much of the content that you publish is dynamic?
21:00 Do you attempt to ranks for ‘thin’ content such as swift codes?
22:30 Do you have a check list that has to be included in an article from an SEO perspective?
24:00 Do you do much active link building?
26:00 If you were starting with a brand-new domain, what link building strategy would you look to initially?
27:15 Have you had any measurable results from voice search?
29:00 What is Fabrizio’s number 1 actionable tip for today’s episode of the Scoop?
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