Marketing Scoop Episode 2.25 [SEO]: Website Migration Tips

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Are you planning to migrate your website to a different platform, location or domain over the coming months? If so, how confident are you that the move won’t result in any negative impact such as traffic or revenue loss?

Whether you’re intending on moving from http to https #SEO, changing CMS systems, moving servers or changing your site’s domain, all of these tasks are fraught with difficulty – and it can be especially challenging because most other people in the business aren’t even aware of the negative impact that can occur.

Joining us for this episode of The Scoop are 2 great guests:
Dawn Anderson, Founder, Move It Marketing
Felipe Bazon, Chief SEO Officer, Hedgehog Digital

Here’s what we discussed:
0:00 Introducing the guests
2:00 We’ve all hear some horror stories in relation to switching from HTTP to HTTPS – what can be done to mitigate these potential issues?
3:00 What kind of signals does dawn track during a site migration?
6:00 What is Felipe’s opinion of how a HTTP to HTTPS change might impact rankings?
7:00 What’s a major site migration in Felipe’s mind?
8:40 If you’re changing a domain, is that the right time to make other major site architecture changes too?
11:00 Would Dawn recommend to use m. to host a mobile version of a site?
12:00 What about if a site is currently very successful, but uses a m. subdomain for their mobile site – would Dawn recommend changing this?
12:50 How has mobile-first indexing impacted these sorts of decisions?
14:00 If you’re culling content, how do you decide what content to get rid of and where to redirect old URLs?
18:00 What are some challenges with moving platforms or integrating different CMS platforms?
23:00 Where should you focus your attention if you have to move your domains really quickly, possibly because of a legal dispute?
26:00 Dawn’s actionable tip
27:00 Felipe’s actionable tip

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