Marketing Scoop Episode 2.29 [SEO]: What can SEO learn from CRO?

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Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your SEO? If so, are you *sure* that is the case?

On this episode of Marketing Scoop we’re exploring how SEOs and CROs can work more constructively together, and how this increased collaboration may benefit both of the roles.

Joining us for this one are:
Tim Stewart – a man who works for SiteSpect Inc as a Web Optimisation Consultant for their UK operation, alongside existing contract and project work for his own business optimization consultancy
Alina Ghost – a lady who is an SEO Manager at Amara as well as host of the podcast “SEO with Mrs Ghost” which can be found over at

Both Tim and Alina can be found speaking at and attending Digital Elite Day (

Here’s what we covered:
0:45 Introducing the 1st guest – Tim Stewart
1:10 Introducing the 2nd guest – Alina Ghost
1:30 How closely does Alina work with CROs?
2:30 How closely does Tim work with SEOs?
4:00 What queries does Alina get asked to solve by CROs?
5:20 How does Judith work with Tim to combine the benefits of SEO and CRO?
7:00 Do CROs sometimes research search intent by themselves?
9:10 When Time doesn’t have an SEO to play with, how much does he rely on the UX team?
12:00 David thanks a listener for leaving an Apple Podcasts review
12:30 What would Alina say is the key crossover area between SEO and CRO?
13:30 Has Alina seen user signals have a measurable impact on search results?
14:50 What does Alina do when she brings in traffic and there’s no CRO to work with?
16:00 What are the first steps that Alina takes when there is no CRO?
17:30 What does Tim see as the future for SEO and CRO working together?
21:30 What does Alina see as the future for SEO and CRO working together?
24:40 What is Tim’s actionable tip?
27:00 What is Alina’s actionable tip?

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