Schema Markup Explained: 10 Complicated Concepts Made Simple & Actionable | 5 Hours of Technical SEO

#TechnicalSEO #TechSEO
Schema markup is complicated and can give you a headache. In this session, Martha van Berkel, Jeffrey Burns, Paige Hobart, and Arnout Hellemans explain the key concepts that help SEOs understand Schema markup and how it can drive results. They cover how to read schema.org, nesting, main entity of page, and more.

Slides and transcript → https://www.semrush.com/webinars/5-hours-of-technical-seo-or-schema-markup-explained-10-complicated-concepts-made-simple-and-actionable/

SEMrush Site Audit Tool → https://www.semrush.com/siteaudit/

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More webinars → https://www.semrush.com/webinars

Read more → https://www.semrush.com/blog/what-is-schema-beginner-s-guide-to-structured-data/

00:00 Introduction to the webinar
03:00 Martha starts her presentation
07:20 32 ways to stand out in search
09:30 Be found across platforms
13:18 Identify the primary topic of a page
15:31 Connecting markup
18:00 Testing tools
21:19 Multi-Type Entity
23:11 Nesting for Rich Results
32:00 Q+A
34:50 Question: How much time does it takes for schema rich markup to show in Google
36:16 Question: What do you think about native schema markup apps in CMS

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