Small Biz Buzz—127—Paige Clark—Using social to win local

Paige Clark, Keap’s Corporate Communications Specialist, joins Small Biz Buzz to talk about utilizing the small business aspect in local marketing when it comes to social media.

“If you’re really working on growing [your] small business, you want to focus on the people who are your market,” said Paige. “And that’s why you want to start with this local bubble on social media.”

Per Paige, the first place you should start, whether it’s on Instagram, Facebook or Twitter, is geotagging your location, but use it strategically. Don’t tag a place that no one’s ever heard of. Don’t tag the taco stand on the side of the road because they have good tacos. You want to tag the more general area that is going to have an impact.

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