* What’s wrong: when I began marketing, I had no idea how to create content that really engaged with and sold to my visitors. In fact, most of the time, I would create content and hear crickets chirping in the background. Nobody seemed to care what I had to say. I remember thinking that I had to find a better formula that would actually work.
* What happened: I tried hiring content writers, taking classes, studying some of the leaders in my industry, and eventually I stumbled upon a technique that completely blew up any post I made. I couldn’t believe that by just following this simple formula I would start 10x’ing my traffic and sales in just a few weeks.
* What I did: long story short, I began using simple short stories like the one I’m telling you today to lead people into something I call an engagement funnel. I want to invite you onto a special one-time live with SEMrush that will share with you EXACTLY step by step and over the shoulder how to replicate what I now do every day.