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For full transcript https://www.semrush.com/blog/weekly-wisdom-special-part-1-what-to-do-in-2020/
Watch Out for E-A-T and Update Your Links
In 2019 we’ve heard a lot about E-A-T, which stands for Expertise, Authority, and Trust. And no one’s really nailed down what that means or what to do with it.
But at Type A Media, what we’ve seen is that big sites with large historic link indexes, but perhaps haven’t had a lot of links very recently, are starting to see SERP decline.
A prediction for 2020 is websites with historic link indexes that are absolutely massive, but have not actually done anything recently, are going to start to fall by the wayside. There’s going to be a huge coupling of E-A-T and link velocity. And what we’re going to see is an expertise measure and a trust measure is going to be linked to, you’ve guessed it, frequent and fresh lengths coming from highly cited sources.
That’s all from everyone at Type A, and we hope you have an excellent 2020. And until next year, we will see you later.
Create Quality Content Consistently
Video is very similar to what Ross has just been talking about. And it is all about keeping our content current, keeping it up to date. It’s all very well having a video that did well six months ago. That is old news. We’re talking about creating quality content consistently four or more times a week.
We’re not necessarily making Ben-Hur, an epic every single week. It’s all about short, sharp, useful, engaging content. Content which makes you appear to be the expert. It makes you trustworthy. It’s all about building relationships with your audience. And the way we do that is to create quality useful content on a regular basis.
So that is what 2020 is all about. Hope you have a good year.
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