What is Landing Page Optimization?

https://instapage.com/marketing-dictionary/landing-page-optimization – Landing page optimization is an often talked about subject, mostly because many marketers have differing points of view of exactly what it is. Sean Zinsmeister, Senior Director of Product Marketing at Infer has a very clear explanation of what landing page optimization is all about, and he shares that with you in this video.

What is landing page optimization and why can’t marketers stop talking about it? Sure, it’s the act of making a landing page so irresistible that a visitor can’t help but act, but, like anything else in marketing, there are many wrong ways to do this and only a few right. In this video Sean Zinsmeister, Senior Director of Product Marketing at Infer, spells out definitively what landing page optimization is and what it can achieve for your business.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

Instapage offers numerous purpose and function specific templates that are optimized for things like lead generation, and long form sales, webinars, etc., you can use to turn your landing page into a lead generating machine.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our plans are best for you and your business.

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